Marketing: Your Home's Appeal

 

 

Your home's first impression...

The market isn't the only factor that influences a home’s selling price. When preparing your home for sale, remember the importance of first impressions. Appearance and overall condition play a major role in selling it. Below are some tips on making a great first impression to your potential home-shoppers.

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Maximize your home’s appeal with these tips by reading and learning how to increase the value of your home using these guidelines.

 

Outside

Some industry experts suggest that more than half of all homes are sold before the buyer even gets out of the car. Stand across the street to assess your home’s curb appeal. Are your home’s front grounds clean and neat?

  • Sweep the front walkway
  • Remove newspapers, bikes, and toys
  • Mow the lawn more frequently
  • Plant flowers
  • Trim shrubs and trees
  • Keep pet areas clean

Are extra cars parked in front?

  • Park vehicles away from the property or keep them out of sight
  • Remove oil stains from the driveway

Does the front of the house look clean?

  • Apply fresh paint
  • Clean windows and their coverings
  • Ensure the roof and gutters are in good condition

 

 

Inside
Help potential buyers envision themselves living in your home. This presents your home in its best light.
Is the kitchen clean?
  • Put dishes away, unless setting a formal display for decoration
  • Clear off countertops and make them shine
  • Keep appliances clean and in working order
 
 
Do the living areas feel spacious? What do you see that might distract the buyers from imagining their own belongings in the home?
  • Remove clutter including collectibles, toys, and excessive photographs
  • Turn off televisions
  • Keep pets out of the way and clean pet areas
  • Vacuum often to keep floors clean
  • Apply a fresh coat of neutral paint throughout
  • Place fresh flowers in the main rooms
  • Play soft music on the radio or stereo
Are the bathrooms clean and fresh?
  • Keep plumbing in working order
  • Clean water spots from mirrors, glass and chrome
  • Clean counters and porcelain until they shine
  • Keep plumbing in working order
  • Hang clean towels neatly in each bathroom
  • Maintain sealants in good condition including windows, tubs, showers and sinks
Imagine you are an overnight guest in your home. Do you feel welcome and relaxed in each of the bedrooms?
  • Make the beds daily
  • Put clothes away
  • Straighten closets and clear out clutter
  • Secure jewelry, cash, prescription medication, and other valuables
  • Open drapes and turn on lights for a brighter feel

 

 

 

 

 

 

 

 

 

 

Important Reminders
  • Buyers tend to feel more comfortable if owners aren’t present when their home is being shown.
  • Arrange to be out of the house when viewings are scheduled.
  • If potential buyers request to see your property unaccompanied by a sales professional, refer them to your real estate professional for an appointment.
  • Leave a number where you can be reached with your sales professional if you are leaving town, even for a weekend.