Marketing: Selling a Home

Market yourself & home

Imagine you decide to sell your home. A buyer magically appears at your front door and offers your asking price. You agree on the terms and the sale occurs without a hitch. For most sellers, this depiction is simply a daydream. The buyer doesn't magically appear. When the buyer does come around, they may have a different opinion of the home’s market value. Sellers and their representatives must take proactive steps to attract qualified buyers and entice them to make acceptable offers.

Tools to help you

Click a topic to see more details about marketing your home so it appeals to potential buyers.

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